WordPress is one of the common blog publishing and open-source content management system used by businesses today. It supports various plugins that enable users to customize their content as per their wishes. If you are also looking to build a WordPress site and wish to know the various plug-in options, this guide here would help you choose the right options that are essential for your business and help you grow a lot. In this article, we talk about five of the best WordPress membership plugins to easily create paid membership websites. MemberPress This is one of the most commonly used WordPress membership plugins used. It is easy and provides a plethora of features. They have an easy setup and control system and allow users to create WordPress sites with easy and secure acceptance of credit cards, creation, and selling of online courses, and restrict content. This software also integrates with email services like AWeber, MadMimi, etc. It also comes in with built-in support for PayPal gateways. Basic pricing starts from $179 / year for the Basic plan and goes up to $399 / year for the Pro plan.Memberpress in all is a quick setup with tons of powerful options. LearnDash Learn Dash is another easy-to-use WordPress plugin that comes with many innovative integrations. It allows better management of learning material, selling and creation of courses, easy restricting of content, and integration with email software and payment gateways. It can be connected with other membership plugins as well. The Pricing starts from $159 for a single site license with 1 year of support and updates that goes up to $329 for the Pro Package allowing up to 25 site licenses.LearnDash helps in producing a highly engaging platform with its innovative set of integrations. Restrict Content Pro It is a powerful plugin used for WordPress. Restrict Content Pro is packed with great addons and integrations. It supports features like payment gateways including PayPal, Stripe, 2Checkout, etc. This platform allows extensive free documentation for all users with quick professional support. It is a developer-friendly plugin overall with great features. It is priced at $99 for Personal Plan goes up to $749 for Ultimate. Paidmembershipspro Paid Membership Pro is a free WordPress membership plugin that comes with many features. It allows addons that allow successful management of thousand of members with payment gateways.It allows the creation of social communities for engaging with the audiences. It has a difficult-to-use interface as compared to other plugins. There is a premium version of this plugin which starts at $597 per year. S2 Member S2 Member is another popular free WordPress membership plugin. It supports the PayPal payment gateway and also has integrations with MailChimp, bbPress, and BuddyPress. S2Member pro version comes with a content drip feature as well. The free version has limited features and support but is best for the beginner level. The Pro version of S2Member supports Stripe and Authorize.net as well. It is a little difficult to operate as compared to other plugins. It has a free plan and also a Pro version that starts at $189. WordPress plugins are a great way to customize a website as per the business needs. MemberPress and Restrict Content Pro are among the best and easy to use plugins for WordPress. For more information about these plugins, visit their individual websites.

Inventory Management is an extremely imperative part of a business process to ensure timely availability of the right products at the right time at the right place. With the E-commerce industry blooming, E-commerce related applications are also becoming equally important for a business to sustain itself. Many Inventory Management applications have hit the market. Many of these applications allow easy editing, management, and tracking of products with an easy-to-use web interface. Keeping track of orders and stocks becomes all the more important when the demand for your products increases. Here are five compelling reasons to make you want to subscribe to an Inventory Management application right away: Insight into inventory and keeping track of stock regularly to avoid the situation of dead stock. To avoid a situation where the company might sell more than what they could supply. Manage cash flow by effectively calculating the amount of stock needed. Improve multi-channel selling and demand forecasting Save time Here is a guide to help you understand the concept of Inventory Management, its usefulness in streamlining the sales process, and its effectiveness for a business. The list of the top Inventory Management apps will help you choose the right application for your Shopify Store to deliver on all your promises. Stock Sync It is one of the most popular stock Inventory Management apps. It is also the best-rated app among all the Inventory Management applications. Stock Sync offers a 14-day free trial with all the features. They also offer Basic, Pro-Proxl, Enterprise Plans which customers can choose from based on their requirements. Their plans start at $5 per month. The app allows automatic inventory updating, manipulation of product pricing, manage the suppliers, and easy syncing to vendor websites. The app also permits scheduled inventory updates. Stock Sync supports many different types of file formats like CSV, XML, XLS, XLSX, EDI, TXT. Sellbrite Sellbrite is a leading Inventory Management application by Shopify that lets sellers sell their products on Amazon stores, eBay, and even stores like Etsy. This application also automatically syncs inventory from all the multiple channels to avoid overselling. It also supports multiple warehouse locations and integrates fulfillment with Amazon. They are priced at 20$ for 100 orders per month and go up to 160$ per month for stores with up to 10,000 monthly orders. Skubana Priced at 999$ per month, Skubana is one of the leading Inventory Management software offering multi-channel management, demand forecasting, and automated updation. It helps merchants in calculating true profitability and reduces their expenses. Skubana application integrates with stores like Amazon, eBay, and Walmart allowing better sales. Stocky Stocky is another very high-rated Shopify app management application. They also provide many advanced features including demand forecasting, stock updating, and automatic updating. It is a free application that helps forecast demands and also gives suggestions based on purchases. Stocky is especially useful for new and non-seasonal products. SKULabs SKULabs is another great option for large online stores that are used by dealers for Inventory management. The pricing begins from 299$ per month and goes up to 499$, 799$ per month based on the number of orders. They allow features like real-time syncing, barcode scanning, and with an increase in price features like inventory forecasting, custom reports, and support are also included. A good inventory management system is hence crucial for running a successful E-commerce business. So now, what’s left for you to figure out is which app would you choose to manage the inventory in the best possible manner.

Shopify is a Canadian company based out of Ontario, Canada. It is an E-commerce platform that allows online retailers to build their own websites in the most hassle-free manner. There are numerous themes available on the website that allows retailers to select from a suite of services like payments, marketing, shipping, and other tools for customer engagement. It is a great way to build an audience and generate traffic towards the business. The better the theme used, the greater are the chances of your audiences liking it. Of course, there are tailor-made templates on Shopify, that users can choose from to build their websites. All the Shopify themes have different layouts and themes. The theme editor allows the users to edit the themes as per their liking. Their theme store contains various themes for clothing, fashion, jewelry, electronics, photography, and other E-commerce sites. Here is a list of the top 10 Shopify themes offered to retailers across the world. Simple This is one of the simplest Shopify themes present. It is a clear theme with each product meticulously displayed. There are many special features that this theme offers: Side bar menu for easy display of products. Product and brand images to create a sleek transition effect. Product Image zoom allowing customers to geta clearer and closer look. Product Recommendations to increase the discoverability. Narrative It is another free theme designed for brand and product storytelling. It is great for brands with single products. There are certain features that these themes provide Better browsing experience. Slideshow for display of images, products. Better layout. Best for stores with a single type of product or less products. Minimal Minimal by Shopify is another free Shopify theme that is product-centric. It is a simple sleek design. It is good for small catalogues. Ideal for any industry type. Quick setup. Recommended product feature for promotions. Streamline One of the most popular Shopify themes, Streamline is best for clothing and accessories or even Health and beauty catalogs. The catalog can be of any size. It is priced at $180USD. Some features of this theme that make it stand apart from the rest are: Quick set-up. Virtual storytelling to showcase images and to support visual storytelling. Recommended products, trust badges and quick and cross selling. Excellent for High-Volume stores. Empire This theme is said to be Amazon-inspired because of the way the products are defined in this theme. It is good for a store with a large variety of products because it offers services like Filter by type, price, bestseller etc. It is great for large catalogues and is priced at $180 USD. Empire theme is also great for carrying out international sales. Prestige This theme is slightly on the expensive side because it is designed for high-end apparel. It is great for premium products. It is a great theme that lets you create well-designed image and products blocks. The slide out cart feature that allows customers to easily slip a product into the car without leaving their search page. The display menu lists allow customers to easily navigate through large catalogues. This theme is priced at $250 USD. Beyond This Theme by Troop Themes is great for Medium-sized catalogs, although it can also be used for small and large catalogs. This theme can be used in clothing and accessories or any industry with variable catalog sizes. It is priced at $180 USD. The main features of this theme are: Optimized for long format text sections to support brand storytelling. Slide out cart feature available. Recommended product, trust badges, promotional banners and popups to help market the brand. Editions A simple theme by Pixel Union, Editions is priced at $100 USD. This is also a fairly simple theme with a major focus on featured products. Here are a few features of this theme that make it among the best popular themes on Shopify. Easy navigation option. Product image zoom. Infinite scrolling so all the products are shown on the same page. Product filtering is one of the highlights of this theme. Foodies It is a great food service theme by We are Underground. This theme is also great for small catalogs. It is priced at $250 USD. It is designed for stores that have physical locations. Quicky buy, and slide out features are also present in this theme. This theme supports the sale of age-restricted products. Impulse It is a powerful theme by Archetype Themes that is suitable for High-volume stores with any catalog size. They offer powerful promotions in the form of promotional popups, promotional banners, trust badges, and recommended products. It is priced at $310 USD. All these Shopify themes have their own set of features that make them unique. It is up to the users to decide which among the different Shopify themes meet their requirements the best.

TikTok is a video-sharing social networking platform where users can create short-form videos that vary in duration from a few seconds to a minute. It was first launched in the year 2016, but it gained popularity across the globe only towards the beginning of 2019. A study revealed that 26.5 million out of 500 million monthly active users of TikTok are from the United States of America alone. TikTok videos keep viewers glued to the screen because they are addictive and also exciting. The video genre ranges from education, fashion, cooking, dance, comedy, and what not. No other platform in the history of the internet has ever created this span of reactions and emotions. This digital platform has created a plethora of opportunities for the common people who could only dream of being a part of motion pictures or featuring in the media. Users can easily make their profile on the app and share their content across preferred groups or communities. Based on whether people like these videos or not, the number of followers also surges. TikTok has garnered a crazy following, especially among the Gen Z’ers. Create and share videos Tiktok lets you share pre-recorded videos on your profile. It has unique editing features where you can effortlessly add special effects and filters to your videos. The option for direct video recording and sharing is also available. Lets your creativity flow TikTok is a space that promotes innovation and a place where, no matter how crazy you think it is, you can feel free to show off what you have got. It basically lets you portray your creativity and passion through videos. The duet video format is very famous all across America as it allows users to collaborate and make videos with their long-distance friends or with any random account holder. People can lip-sync or dance with anyone and to any music of their preference. One can even make a video with a celebrity of their choice. Duet challenges on TikTok are also tremendously popular. It’s a fertile ground to get inspiration Ignite your creative spark with TikTok’s own ingenious pool. Get inspired and create your own niche with snippets like DIY videos, dance covers, video guides, etc.   Be a part of a brilliant community In TikTok, everyone is your friend and you can find a massive community of like-minded people with common interests. You can connect with people and share your content without being too conscious. It also allows sharing your creations with your friends on various other social media platforms. Real-time Analytics TikTok lets you track your performance with real-time analytics. You can analyse various metrics like the number of likes and comments on your videos, the viewer count and graphs showing broadcasters and videos. It acts as a great way of motivation for users to upscale their content to the audience’s demands and helps them keep a track of what users like the most. With the invention of apps like TikTok, creating a video has become much simpler and effortless. It is a revolution in the way people’s creativity is marketed and promoted. With the short format of videos, it does not easily bore the users and compels them to spend more and more time on TikTok.

We all want to garner maximum attention from our audiences. don’t we? Well, the simple solution for it is to create content that is unique and is appealing to the audience.  Such content can be called engaging content. For content to be engaging, it must offer a new perspective, knowledge, or should be inspiring or entertaining. The content must be relevant to the reader and it should really capture their attention. It could be something that they might have never seen before or something that is extremely relatable to them. As it helps to create brand awareness, engaging content is the key for your business. Use inspiring and relevant content to inform and entertain your customers. An effective and engaging piece of content would grab the attention of more users and thus would drive more traffic to your website. You can further coax them to be your leads or be customers for your business. Take your content to the next level by adopting the right SEO (Search Engine Optimization) measures. If your content is engaging and pertinent, most likely readers will link and share your piece of information on social media. We would love to help you create engaging content for your business. But let us first understand some of the highly engaging content which is trending in the virtual market. 1. Infographics and Videos We humans being are visual learners. Images or infographics are a very powerful tool because they remain in the memory for a longer duration. This makes it highly engaging to users and gets shared more frequently. Hence, optimize the videos and motion graphics based on the target audience’s preferences. Illustrations or graphic content should attract viewers at the first glance. Focus on the quality and visual appeal of your content. Generously share the data and make sure that the content used is not used by anyone else (at least not without credit). 2. Case studies and success stories We are wired to the benefits of storytelling from childhood. Let people know about the awesome features of your product through amazing stories. Present them with case studies and success stories or maybe real experiences of your customers. Audiences love to hear them. 3. How-to guides How-to guides are trending and are very popular among audiences of all age groups. It fills the need of specific audiences by solving real problems. 4. Personal Stories Engaging your audience on an emotional level is an excellent way to connect with them. Portray stories of your experiences for the maximum impact. Inspire them by sharing your ideas and theories with the rest of the world. 5. Reports and research Various types of trend forecasts and analyses are worth displaying as content for your business. A report is a single-page demonstration of too much data that is easily understandable. Businesses projecting such reports and analysis gains the image of being a serious player in the market. We would love to hear about your take on this topic. Feel free to share your ideas and opinions with us.

Social commerce is the next generation of electronic commerce. It is the amalgamation of shopping and social media. The process of buying and selling products and services using any form of social media platform contributes to social commerce or s-commerce. It enables brands to streamline the procurement process with the effectiveness of social media advertising. Social commerce engages online shoppers by offering product feedback and various other activities. Popular social networking platforms such as Instagram and Facebook let vendors display their products so that buyers can make the purchases and also communicate with the businesses. Social commerce also has provisions to measure and evaluate your performance. There are built-in metrics for impressions, engagements, and reach on social media platforms. Website click counter determines the traffic to your website and the overall emotion of customers towards your product. The number of retweets, likes and shares determine the success of social commerce campaigns. Here is a list of some of the features of social commerce in terms of using social media to increase your level of sales. Buy Button with the advertisement Most of the popular social media platforms allow you to incorporate the “Buy” button along with your ad or the post so that buyers can make a purchase directly by clicking on the advertisement. Using graphics and videos Viewers are attracted to click on your post when they see striking videos and graphic content on it. Make your users feel special by asking them for their feedback or make them vote for their favourite styles or choices. Shoot professional videos showcasing your product to attract more and more buyers. Shoppable post and stories Each month, over a 130million users on social media platforms, click on a shopping post to learn more about products. Optimize social media accounts for shopping and tag the products on the posts and stories. It will redirect the buyer’s direct to the seller’s website. One can easily recognize such posts from the “shopping bag” icon on the post. A click on this icon will open a new window that would display the product along with other relevant products from the same vendor. This feature enhances the discoverability of the searched product. Plugins and Apps The popularity of social commerce has increased but still social networks are figuring out ways to implement social commerce. There are third parties who are working together with these platforms to launch their own apps and plugins to promote social commerce. One great example of such an app is Soleside that works with Facebook and Instagram. They allow the customers to make a purchase just by commenting “sold” on the post. Once the customers comment on your post, the third-party app will take care of the rest. They take confirmation, email the invoice, and conduct the payment process. Social commerce if done right and utilized well can reap good results for a business. Understand the sentiments of the market, formulate a plan, and invest a reasonable amount of time and money and you would see that all your efforts will be worth it.