Top 10 social media analytics tools that help you track your social presence

To get the most out of social media, you need to watch what people say about you, your products, and even your competitors. It’s easier to make informed judgments about how to promote on social media if you have the right data in front of you. Use a good social media monitoring tool to get the information you need. These tools make it possible to track keywords, hashtags, URLs, and much more.

If you want to keep tab on your social media presence, these ten analytics tools might help.

Sprout Social

Sprout Social helps you with cross-channel social media analytics. Sprout has you covered whether you want to dig deep into one network or compare findings across numerous networks. Count Facebook Page impressions, Twitter link, clicks, Instagram follower growth, LinkedIn engagement, Pinterest article performance, and more all in one place! Use presentation-ready reports to organise and distribute data easily. Customise your report for your organisation’s KPIs using Premium Analytics. This means you can collect vital social data, understand what they mean, and display them to others in numerous ways, eliminating noise and focusing on the metrics that matter most to you. Sprout provides sophisticated analytics for tags, trends, and everything in between. The data can improve customer service or benchmark your brand against competitors. Achieve more with Sprout’s Advanced Listening feature. The tool gives you a quick and easy way to uncover and show social insights.


Your social media performance can be linked to your business and revenue growth. Whether you publish through HubSpot, other platforms, you’ll be able to track the performance of your social strategy across all channels. You can compare the performance of different social media networks. With the use of HubSpot’s social analytics tools, you’ll be able to see data broken down by audience, time spent online, and impressions. Notably, HubSpot’s social analytics tools are part of their all-in-one inbound marketing software, Marketing Hub. The technology provides visibility into the complete client journey, not just social media stats. In addition, you’ll be able to track your social media efforts’ return on investment. That makes HubSpot ideal for companies whose marketing teams seek to centralise campaign management.


The rise of influencer marketing has necessitated social media solutions designed for it. Enter TapInfluence, an analytics technology that eliminates numerous influencer marketing “what-ifs.” This covers parameters like reach, engagement rate, and prospective price tag. In brief, TapInfluence presents essential influencer metrics in black and white so marketers can assess the possibility of a relationship before reaching out. It shouldn’t be an ROI black hole. The tool monitors overall campaign performance against industry benchmarks and individual influencer data.


BuzzSumo is a great resource for analyzing social media engagement. BuzzSumo can show you how often your last blog article was shared on Facebook, Twitter, or Pinterest. You can also track content performance competing for industry keywords to evaluate how your content marketing strategies compare. Social media is still a major content distribution channel. You can utilize social sharing data to inform your content strategy. BuzzSumo may also help you understand content characteristics like length, post date, and headline type.


Its popularity on social media speaks for itself. Snaplytics only tracks Snapchat and Instagram Stories. Brands can observe where story engagement increases and viewers drop off by looking at KPIs like open and completion rates. Modern brands ignore the need to optimise story-based content at their peril. While some advertisers may have abandoned Snapchat, the network still has hundreds of millions of active millennial and Gen Z users. Meanwhile, Instagram Stories are one of the most popular ways to promote. Brands that want to create more captivating Stories or run story-based advertisements need to look beyond native analytics.


More brands are experimenting with direct social selling. Curalate, for example, is a hybrid shop and analytics service for businesses aiming to maximize Instagram sales. You’ve probably encountered a branded or unbranded “Like2Buy” link. Look at the Instagram bio to see how they use Curalate for social sales. After clicking, we’re sent to a social storefront where users can shop. Curalate’s software enables businesses to track product clicks and sales. With this knowledge, you can better target future ads and products. Curalate also tracks product tags and mentions, making it easy to discover and analyse UGC efforts.


Hashtag analytics is essential for boosting your content’s reach. Keyhole, for instance, keeps tabs on Twitter and Instagram’s success of industry-specific and campaign-specific hashtags. This allows marketers to promote during peak hours and identify popular tags among their followers.

Google AdWord

Google Analytics is one of the greatest tools to track social media activities and measure social ROI. You probably already have a website account set up to track and analyse visitors. But did you know you can access and create social media tracking reports? For example, you can use UTM parameters to track certain social media efforts.


Running a social media contest usually takes a lot of labour. ShortStack can manage all aspects of a giveaway promotion, from selecting a winner to analyzing the results. A specialized contest analytics platform guarantees that marketers aren’t merely giving away freebies for no reason. From entry data to long-term campaign performance, ShortStack looks at it all. Using a social analytics tool like ShortStack, you can track engagement and determine which contests work best with your audience.


LinkedIn is now the source of 80% of B2B social leads. Due to the increased requirement for employee advocacy, organizations should check individual salespeople’s LinkedIn profiles in addition to their company pages. Social media analytics solutions like SHIELD are bridging the gap. For example, SHIELD evaluates employee profiles and posts. Social media analytics can assist staff in optimizing their postings before publishing them to maximize their reach. Additionally, SHIELD’s team report allows firms to compare staff engagement and growth over time.

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Troy is a technology enthusiast who loves exploring and discussing new product ideas.

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