TikTok is a video-sharing social networking platform where users can create short-form videos that vary in duration from a few seconds to a minute. It was first launched in the year 2016, but it gained popularity across the globe only towards the beginning of 2019. A study revealed that 26.5 million out of 500 million monthly active users of TikTok are from the United States of America alone. TikTok videos keep viewers glued to the screen because they are addictive and also exciting. The video genre ranges from education, fashion, cooking, dance, comedy, and what not. No other platform in the history of the internet has ever created this span of reactions and emotions.
This digital platform has created a plethora of opportunities for the common people who could only dream of being a part of motion pictures or featuring in the media. Users can easily make their profile on the app and share their content across preferred groups or communities. Based on whether people like these videos or not, the number of followers also surges. TikTok has garnered a crazy following, especially among the Gen Z’ers.
Create and share videos
Tiktok lets you share pre-recorded videos on your profile. It has unique editing features where you can effortlessly add special effects and filters to your videos. The option for direct video recording and sharing is also available.
Lets your creativity flow
TikTok is a space that promotes innovation and a place where, no matter how crazy you think it is, you can feel free to show off what you have got. It basically lets you portray your creativity and passion through videos. The duet video format is very famous all across America as it allows users to collaborate and make videos with their long-distance friends or with any random account holder. People can lip-sync or dance with anyone and to any music of their preference. One can even make a video with a celebrity of their choice. Duet challenges on TikTok are also tremendously popular.
It’s a fertile ground to get inspiration
Ignite your creative spark with TikTok’s own ingenious pool. Get inspired and create your own niche with snippets like DIY videos, dance covers, video guides, etc.
Be a part of a brilliant community
In TikTok, everyone is your friend and you can find a massive community of like-minded people with common interests. You can connect with people and share your content without being too conscious. It also allows sharing your creations with your friends on various other social media platforms.
Real-time Analytics
TikTok lets you track your performance with real-time analytics. You can analyse various metrics like the number of likes and comments on your videos, the viewer count and graphs showing broadcasters and videos. It acts as a great way of motivation for users to upscale their content to the audience’s demands and helps them keep a track of what users like the most.
With the invention of apps like TikTok, creating a video has become much simpler and effortless. It is a revolution in the way people’s creativity is marketed and promoted. With the short format of videos, it does not easily bore the users and compels them to spend more and more time on TikTok.
